Automotive Campaign · Saudi Arabia

Hyundai

A bold Gen Z automotive campaign produced across Riyadh and the Saudi desert through film production, photography and campaign key visuals.

2024

Hyundai

Automotive Campaign · Saudi Arabia

2024

Creative Direction
Campaign Production
Automotive Film Production
Automotive Photography

Automotive

Hyundai Sonata automotive campaign key visual photographed in Riyadh, Saudi Arabia

(01) About the Project

Hyundai Gen Z Automotive Campaign in Saudi Arabia

Toosuns led the creative direction and campaign production for Hyundai’s Gen Z automotive campaign in Saudi Arabia. Developed over three months, the project brought an international team together in Riyadh to create a bold, youth-focused visual identity spanning automotive film production, photography and campaign key visuals.

Featuring the Hyundai Tucson, Santa Fe, two IONIQ 5 models, Sonata and Kona, the campaign was produced across KAFD, Kingdom Tower, King Fahd National Library and the Saudi desert. A key sequence required closing a street beside the library, creating a controlled setting for a precise and high-impact automotive production.

Hyundai Tucson automotive campaign key visual photographed in Saudi Arabia

Client: Hyundai
Services: Creative Direction

Campaign Production

Automotive Film Production

Automotive Photography
Industry: Automotive

(02) Visual gallery

Produced across iconic locations in Riyadh and the Saudi desert, the campaign combines automotive film production, photography and key visuals created specifically for the Gen Z market.

Hyundai Santa Fe and Tucson automotive campaign key visual photographed in the Saudi Arabian desert

Hyundai IONIQ 5 automotive campaign key visual photographed in Saudi Arabia

Hyundai Tucson creative automotive campaign key visual in Saudi Arabia

Hyundai IONIQ 5 and Tucson automotive campaign key visual photographed in Riyadh, Saudi Arabia

Hyundai Tucson parked at night during a boxing campaign in Riyadh, Saudi Arabia

Hyundai Sonata driving through a tunnel in Riyadh, Saudi Arabia

Hyundai Ioniq 5 driving at night through a modern tunnel in Riyadh, Saudi Arabia

Hyundai Gen Z automotive campaign teaser in Saudi Arabia featuring cars drifting on a desert track

(03)

BTS & Teaser

Automotive film production camera rig inside car

Behind the scenes of a Hyundai automotive campaign, with a camera crane filming an SUV at sunset in the desert

Behind the scenes of a Hyundai Tucson Gen Z campaign shoot at night in Riyadh, Saudi Arabia.

Film crew setting up a camera dolly track in a desert location

Film crew scouting a desert location beside a parked production vehicle under a bright blue sky

Camera technician working inside a production vehicle with professional filming equipment

Professional camera crane mounted on a vehicle for automotive film production.

Automotive film production with camera crane rig on desert road set.

Professional automotive filming setup with Sony camera on Ronin rig at sunset

Automotive film shoot with camera crane and Hyundai SUVs on a desert road

Hyundai Saudi Gen Z campaign behind-the-scenes night shoot in Riyadh

From Riyadh’s architectural landmarks to the open Saudi desert, every frame connects Hyundai’s automotive design and innovation with the energy of a new generation.

HYUNDAI

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A creative production company in the UAE, crafting films, photography and campaigns for luxury and lifestyle brands across Dubai, Abu Dhabi and internationally.

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